 |
 As the market leader within our industry, we pride ourselves on providing up-to-date information to our customers. Our website keeps our current customers informed and attracts new business. Through our association with Optimisation Australia, traffic through our website has increased significantly. The Optimisation Australia team has developed optimisation strategies that target specific markets and attract quality leads.
Terry Colquhoun
National Sales & Marketing Manager
Ingal Civil Products
Kirrawee, NSW
|
 |
To provide an unrivaled passion & dedication in growing your business through the most powerful media today – Search engines
To be totally open & transparent in the success and step by step improvements being made with an in depth reporting program
 |
|
|
|
Home  Marketing Resources FAQ |
 |
Have some trivial questions?
See the list of frequently asked questions explained in simple terms below. Just browse through the list and find out the answers to some of the commonly asked questions on Search Engine Optimisation.
A. SEO is the short form for search engine optimisation. SEO is a practice whereby the website is designed and built in a manner that it is able to rank higher in search results for a particular keyword or phrase.
A. Search engine is a software program. It is intended to assist the users in searching pages, images, and video, audio that is stored on the Internet.
A. A directory is identical to a search engine in the wisdom that it too indexes websites. Directories are divided into a variety of categories and sub-categories. Some directories charge a fee for reviewing a website, while others charge a fee for the addition of the website.
A. The fundamental feature of all search engines remains the same, each is unique. Algorithms, robots may cause difference in the way a search engine works. From the user point of view, they are different because of the speed with which a search engine displays the result, the way a sponsored link is exhibited and its position on the page.
| Q. Why is SEO important and how can it help my business? |
A. To start with the fact that you have a website means that you want to reach out to clients and potential customers, thus, the visibility of your website is of primary significance. SEO is the practice of classifying the ideal keywords for a website and optimising it in order to make sure that the website reaches high rankings on search engines and directories for those specific keywords and phrases. This in turn will direct the target audience to the website and should translate into revenue for it.
.
| Q. What is the future of SEO? |
A. The future of SEO lays principally in good, focused content that increase the website's reliability. The visitor attractiveness criterion is expected to gain a lot of importance and assist in turning traffic into authentic sales.
| Q. What is KEI and how is it useful? |
A. KEI or Keyword Effectiveness Index is a system of ranking how popular a keyword is and the amount of competition it has on the Internet. With a high KEI your keywords will be more popular and will have less competition and thus will have a good chance to get a good ranking. A lower KEI indicates that the keywords are not as popular and have a lot of competition. Hence a high KEI means that the keywords on your website are more profitable.
| Q. What does PageRank mean? |
A. PageRank is a Google ranking system that is based on links. PageRank is calculated by votes given to the links on a web page and the number of links pointing to that web page. Thus lesser number of links means more share of the vote is provided to each link. PageRank is given on a scale of 0-10. However, the importance of the link in that page content is also given due consideration. For example, an auto spare part manufacturing site having links to a site on writing will not be given importance by Google. Similarly, Google also gives importance to the site which is giving the link. For example, if 'A' a well-known site provides a link to site 'B', this link will be given more importance than a link given by site 'C' which is a relatively unknown site.
A. TrustRank is a system that helps identify reputable pages from those that are considered as Spam. It uses both automation and human efforts. The algorithm chooses a seed set of pages that are then evaluated by humans. An inverse PageRank that selects websites that link too many sites identifies a seed set. The final set is created after eliminating sites that aren't listed on major directories and sites such as DMOZ clones. Once the seed set is analysed by humans it is then rated by the algorithm on the basis of their connectivity with trusted seed pages. Thus the further a page is from a trusted site the less chances of it being trusted. TrustRank can be used independently or along with other ranking systems such as PageRank.
| Q. What is the purpose of a sandbox? |
A. A sandbox is a type of filter that was put to use by Google in 2004. The main purpose of using a sandbox is to stop newly formed sites from achieving higher rankings. The philosophy behind sandbox is to let newly formed websites to first prove their mettle, before allotting them a rank. Thus it sieves the good sites from the bad ones.
| Q. What is Google Analytics and how is it useful? |
A. Google Analytics is a free web-statistics solution that provides regular website statistics and also combines it with Google Adwords. Thus Google Analytics informs you of how visitors found your website and the manner in which they behave on it. The advantages of Google Analytics are that web statistics are accessible and this can be used to make the site more search engine friendly.
| Q. How will two websites with mirror content but different keywords and meta tags affect their rankings on a search engine? |
A. Most major search engines are clear that they do not want sites with mirror content submitted. Submitting such websites may see them both being banned by search engines.
| Q. What leads to a lowering of ranking and how to avoid it? |
A. A newly launched website or newly optimised website can lower the rankings of one's own site. Broken link, link farms, excessive usage of keywords are some of the other factors which can lower the rankings of a website.
|
|
|
|
