| What content should I put on my website? |
The content is the most vital component of a website; it should provide clear, concise
information that will hold the viewer's interest. This guide aims to help you effectively
plan and layout the content on your website.
What your website should do for you
℘ It should state what your company does. This may seem obvious but is most often
overlooked
℘ Educate customers about your products/services or industry |
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| HOME PAGE |
The home page is the most crucial webpage and should clearly state what your business
is and what you offer. It will be the first page visitors see and will determine whether
they continue to explore the rest of your website. Try to be clear and concise with the
content.
You may want to include:
℘ A mission statement
℘ Business related pictures
℘ An outline of products/services you provide (try to encourage visitors to view your
products or services pages)
℘ Any special deals/offers
Things to avoid:
℘ Don’t fill the home page with endless text. If you find that you have to scroll down
the page to read everything – it means you have too much.
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| ABOUT US PAGE |
This page should contain a brief company history and any other information you feel is
pertinent and adds credibility to your business and its products/services. Visitors will
generally visit this page only after exploring your products and services pages. If they
like your products or services, they will then view this page to find out more about you
and your business.
You may want to include:
℘ Information on your facilities
℘ A picture of the owner or director
℘ Related images
℘ A list of Staff
℘ Any accreditations, qualifications or awards
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| PRODUCTS PAGE |
| The product content page is the first page that visitors will see before browsing your
products. Try to utilise this page by displaying appealing pictures of your products,
advertising specials and text to market your products. |
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| SERVICES PAGE |
| The service pages should contain detailed information that potential customers or clients
would need to know. Also encourage visitors to contact you if they have further
enquiries. |
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| CONTACT US PAGE |
| The contact us page comes with a standard contact form but also allows you to enter
content above it. We recommend that you enter all possible contact information for
potential clients/customers to get in contact with you. |
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| Can I change the colours on the website? |
Yes the colours on the website can be changed by going to Configuration>Website
Setup.
You can either directly enter a HEX code to change the colours or click the orange button
next to the colour to bring up the colour selection box.
SEE: Can I change the colours and fonts used for the modules? Further down in this
document for additional website colour changes.
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