Planning your Website Content

This guide aims to help you effectively plan and layout the content on your website.

Home Page

The home page is the most crucial webpage and should clearly state what your business is and what you offer. It will be the first page visitors see and will determine whether they continue to explore the rest of your website. Try to be clear and concise with the content.

You may want to include:

• A mission statement
• Business related pictures
• An outline of products/services you provide (try to encourage visitors to view your products or services pages)
• Any special deals/offers

Things to avoid:

• Don’t fill the home page with endless text. If you find that you have to scroll down the page to read everything – it means you have too much.  

About Us

This page should contain a brief company history and any other information you feel is pertinent and adds credibility to your business and its products/services. Visitors will generally visit this page only after exploring your products and services pages. If they like your products or services, they will then view this page to find out more about you and your business.

You may want to include:

• Information on your facilities
• A picture of the owner or director
• Related images
• A list of Staff
• Any accreditations, qualifications or awards

Products

The product content page is the first page that visitors will see before browsing your products. Try to utilise this page by displaying appealing pictures of your products, advertising specials and text to market your products. 

Services

The service pages should contain detailed information that potential customers or clients would need to know. Also encourage visitors to contact you if they have further enquiries.

Contact Us

The contact us page comes with a standard contact form but also allows you to enter content above it. We recommend that you enter all possible contact information for potential clients/customers to get in contact with you.

Style & Formatting

The presentation of your website plays a huge role in the overall impression that visitors have of your business. The use of colour, images, headings, tables, columns etc can enhance the appearance of your website and keep visitors interested.

It is worth the time to sit down and play with different combinations fonts, colours, sizes and other formatting features to create a unique look for your website.

Things to avoid:

• The use of colour can help attract peoples attention and highlight important information but too much colour can also be distracting and an eyesore
• Large image files that slow down the websites loading time (try to keep image file sizes below 100KB)